Awareness Cancer
Wear it Pink
Wear it Pink is Breast Cancer Now's fundraising day in October when people wear pink to support breast cancer research, held on Friday 23 October 2026.
- UK
- USA (not marked)
- International (not marked)
OrganiserBreast Cancer Now
ListingAdded by us from official sources
Last checked19 October 2026
First heldNot known
About the day
Wear it Pink is run by Breast Cancer Now during Breast Cancer Awareness Month. Schools, workplaces and groups dress in pink and donate to fund research and support for people affected by breast cancer.
Dates for the next three years
| Year | Date | Where | Status |
|---|---|---|---|
| 2026 | Friday 23 October 2026 | UK | Provisional until the organiser confirms |
| 2027 | Friday 22 October 2027 | UK | Provisional until the organiser confirms |
| 2028 | Friday 27 October 2028 | UK | Provisional until the organiser confirms |
Where this information comes from
Spotted a mistake? If you run this day, claim it to correct it.

