International Tourist Guide Day
International Tourist Guide Day is held on or near 21 February to recognise the work of professional tourist guides around the world.
- UK
- USA
- Ireland (not marked)
- Canada (not marked)
- Australia (not marked)
- New Zealand (not marked)
- UAE and Gulf (not marked)
- International
About the day
International Tourist Guide Day takes place on or near 21 February each year, the date the World Federation of Tourist Guide Associations was formed. It was first held in 1990 with 15 countries taking part.
Guides mark the day by leading free tours and events for disabled and disadvantaged people, children, industry partners, officials and the public, and by raising awareness of the quality and value of their work.
The day suits tour operators, tourism boards, museums and attractions, travel retailers, hospitality businesses and travel media.
Dates for the next three years
| Year | Date | Where | Status |
|---|---|---|---|
| 2027 | Sunday 21 February 2027 | UK, USA, International | Same date every year |
| 2028 | Monday 21 February 2028 | UK, USA, International | Same date every year |
| 2029 | Wednesday 21 February 2029 | UK, USA, International | Same date every year |
Sectors this day suits
Types of business that could link their activity to this day.
- Tour operators
- Tourism boards
- Museums and attractions
- Travel retail
- Hospitality
- Travel media
Questions and answers
When is International Tourist Guide Day 2027?
International Tourist Guide Day 2027 is on Sunday 21 February 2027. It falls on the same date every year.
Who organises International Tourist Guide Day?
International Tourist Guide Day is organised by the World Federation of Tourist Guide Associations.
When did International Tourist Guide Day start?
International Tourist Guide Day was first held in 1990.
Where is International Tourist Guide Day marked?
International Tourist Guide Day is marked in the UK and the USA, and internationally.
Where do these details come from?
We checked these details against one source, including WFTGA: International Tourist Guide Day. They were last checked on 28 October 2026.
Where this information comes from
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