Small Business Saturday (US)
Small Business Saturday falls on the Saturday after US Thanksgiving, encouraging shoppers to spend with independent local businesses.
- UK (not marked)
- USA
- Ireland (not marked)
- Canada (not marked)
- Australia (not marked)
- New Zealand (not marked)
- International (not marked)
OrganiserAmerican Express
ListingAdded by us from official sources
Last checked19 October 2026
First held2010
About the day
American Express launched the day in 2010 as a counterweight to Black Friday and Cyber Monday. It promotes the Shop Small message to customers and local communities across the US.
Dates for the next three years
| Year | Date | Where | Status |
|---|---|---|---|
| 2026 | Saturday 28 November 2026 | USA | Set by a fixed rule |
| 2027 | Saturday 27 November 2027 | USA | Set by a fixed rule |
| 2028 | Saturday 25 November 2028 | USA | Set by a fixed rule |
Where this information comes from
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