Small Business Saturday UK
A grassroots day on the first Saturday of December encouraging people to shop with and support small local businesses, held on 5 December 2026.
- UK
- USA (not marked)
- Ireland (not marked)
- Canada (not marked)
- Australia (not marked)
- New Zealand (not marked)
- UAE and Gulf (not marked)
- International (not marked)
About the day
Small Business Saturday UK is a grassroots, non-commercial campaign that encourages people to shop with and support small businesses. The day itself falls on the first Saturday in December, which is 5 December in 2026.
The idea began in the United States in 2010 and was first held in the UK on 7 December 2013. The UK campaign is led by its director, Michelle Ovens CBE, and runs activity through the year, including the Nation's Favourite Businesses programme.
The campaign notes that there are around 5.7 million small businesses in the UK.
Dates for the next three years
| Year | Date | Where | Status |
|---|---|---|---|
| 2026 | Saturday 5 December 2026 | UK | Set by a fixed rule |
| 2027 | Saturday 4 December 2027 | UK | Set by a fixed rule |
| 2028 | Saturday 2 December 2028 | UK | Set by a fixed rule |
Sectors this day suits
Types of business that could link their activity to this day.
- Property and house prices
- Parking and town centre access
- Bus and regional transport
- Short stays and tourism
- Restaurants and dining out
- Self-storage
- Online grocery and small food producers
- Experience gifts
Where this information comes from
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