Ramadan and Eid Shopping Season (Gulf)
The Ramadan and Eid shopping season is the Gulf's main retail peak, running from the start of Ramadan to the end of Eid al-Fitr. In 2027 it is expected from about 8 February to 11 March.
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About the day
Ramadan and the Eid al-Fitr holiday that follows are a major time for food, gifting, fashion, beauty and household shopping across the Gulf. Spending shifts towards the evening, with UAE shoppers most active after iftar.
Gulf News expects Ramadan 2027 to begin on Monday 8 February, with Eid al-Fitr on 9 or 10 March, depending on the moon sighting. Eid holidays usually last three days. These dates are based on astronomical calculations and are confirmed nearer the time.
An ecommerce agency guide for UAE brands names Ramadan as the dominant peak for food and grocery, citing growth of 30 to 50 per cent in the GCC. Eid is a key moment for gifts and experiences.
Dates for the next three years
| Year | Date | Where | Status |
|---|---|---|---|
| 2027 | 8 February to 11 March 2027 | UAE and Gulf | Provisional until the organiser confirms |
Sectors this day suits
Types of business that could link their activity to this day.
- Supermarkets and grocery
- Food and drink
- Fashion retail
- Beauty and personal care
- Gifting
- Ecommerce
- Restaurants and catering
- Home and household goods
Where this information comes from
- Gulf News: Ramadan, Eid Al Fitr and Eid Al Adha 2027, UAE dates and public holidays
- Pattern: How UAE brands can win every peak season moment on Amazon in 2026
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