Dubai Summer Surprises
Dubai Summer Surprises is Dubai's summer retail and family festival; the 29th edition ran from 2 July to 30 August 2026.
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OrganiserDubai Festivals and Retail Establishment
ListingAdded by us from official sources
Last checked21 October 2026
First heldNot known
About the day
Dubai Summer Surprises is organised by Dubai Festivals and Retail Establishment (DFRE). The 29th edition ran for 60 days, from 2 July to 30 August 2026, under the theme "Make it a Dubai Summer".
The 2026 programme included the Great Dubai Summer Sale with discounts of up to 90 per cent, raffles, concerts, Summer Restaurant Week and a Back to School season. Dates for 2027 had not been announced as of October 2026.
Sectors this day suits
Types of business that could link their activity to this day.
- Retail
- Fashion
- Hospitality
- Food and beverage
- Family entertainment
- Travel and tourism
- Real estate
- Education
Where this information comes from
- Gulf News: Dubai Summer Surprises 2026 opens July 2 with 90 per cent sales, concerts and cash prizes
- Visit Dubai: Dubai Summer Surprises
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